On November 18, 2015, I LIKE ITALIAN FOOD officially disembarked in London with the first important presentation aimed at bloggers, journalists and professionals working for the leading distributors of Italian food in the UK. The choice of the location has not been made randomly: in Europe, London is by far the fastest-growing online market for purchases of Italian food and wine (official source: Eurostat and European Ecommerce Foundation).
I LIKE ITALIAN FOOD: DISCOVERING ITALY ONE BITE AT A TIME
The food&beverage B2C e-commerce has increased significantly (+67%) in Europe over the past 4 years (official source: Eurostat and European Ecommerce Foundation). I LIKE ITALIAN FOOD rides the wave of this growing tendency with an innovative marketplace that offers the best Italian food&wine production, available for immediate delivery throughout Europe within 24/48h: pasta, rice, meat, sweets, cheese, wine and so much more. More than 100 products are already offered on our website, launched immediately after the London event.
However, I LIKE ITALIAN FOOD is so much more than being just an online retailer!
Cooking, especially the Italian cuisine, is not just a matter of choosing the right ingredients. It involves regional traditions and local variations, recipes handed down from generation to generation, “grandmother suggestion” and sociable qualities. This is why the marketplace is supported by an online magazine that suggests a big variety of recipes, based on some of the products sold online, food&wine pairing tips and guidelines to discover the true Italian style. A food web TV is the protagonist of the upcoming projects: a real “cooking school” to help the users learn the proper techniques and the correct ingredients for the preparation of traditional Italian recipes.
THE LONDON EVENT
The event held in London has been the perfect chance to showcase our capabilities and launch the marketplace, as an important moment to come in contact with the representatives and experts of one of the best markets in which I LIKE ITALIAN FOOD can express its potential.
During the official presentation, the attendees have tasted a selection of the best food and wines sold on the marketplace.
They have recognized the undeniable quality of each product, expertly cooked by I LIKE ITALIAN FOOD Chefs, and expressed their interest for the sales format, considered innovative in its structure and content.