For 3 days, Parma will host more than 100 events and tastings with the participation of more than 200 companies and the expectation of 80 thousand visitors coming from all over Italy and abroad.
The event will take place on 10, 11, and 12 June 2016 around the city of Parma; the core of the festival will be at the Portici del Grano in Piazza Garibaldi. The event will be divided into four thematic areas: three areas will be set up in the city, corresponding to as many places of the old town centre, while a fourth area will develop out of town. It will consist of 5 gastronomic itineraries that start from Parma and involve the provinces of Piacenza, Cremona and Mantua (Italian Capital of Culture this year). Visits to castles, Sabbioneta, parks, museums, salami factories, dairies and farms will complete these itineraries.
PIAZZA GHIAIA: MARKET OF SPECIALTIES – GOLA GOLA FOOD MARKET
The second area is located in Piazza Ghiaia, the historic location of the food market. From 10 am to 10 pm, it will house the Market of Specialties, Gola Gola! Food Market with the participation of exhibitors, small artisan companies and farms from all over Italy. High quality products will be displayed in stands designed in an essential style reminiscent of the original nineteenth-century tables. The models are kept in the historical archives of the city.
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PIAZZALE DELLA PACE: “GRAND THEATRE OF FOOD”
The third area is called Gran Teatro del Cibo (the Grand Theatre of Food). During the day, a big circus tent, set up with a stage, tables and chairs, will host entertainments and workshops for the kids in Piazzale della Pace. For lunch and dinner, this area will turn into an open-air restaurant where visitors could enjoy delicious street food, enlivened by dance performances and Street Theatre.
These three central points, enclosed in a quadrilateral that surrounds the old town centre of Parma, are connected by initiatives held in historic buildings and gardens, such as the Gambero Rosso House. Here, the publisher will organize tastings and seminars focused on the traditional products. Workshops on food and music will be organized at the Casa della Musica e del Suono, while meetings focused on herbs and spices will be held at the beautiful Botanical Garden of the city.
GOLA GOLA CARD
Illa will also organize 3 cooking shows with the chef Carmine Migliaro; admission is free. To participate, you will need to register on the website www.golagolafestival.it. If you buy the Gola Gola Card, which costs 5 euros, you will have access to all events, based upon availability, and other benefits.
The Illa pots will also be the protagonists of the exhibitions held in Piazza Ghiaia, where the Market of Specialties will be set up from 10am to 10pm. Do not miss the daily appointments with the Illa Academy, the space to learn the secrets of the perfect cooking with the help of chefs and bloggers.
Gola Gola boasts important sponsors, such as the main sponsor Credit Suisse (Stefano Vecchi, Head of Private Banking Italy, attended the press conference), and the consortia of Prosciutto di Parma and Parmigiano Reggiano. Conad, more and more “Business for the Community”, and the local companies, such as Barilla, Mutti and Coppini will sponsor the event too. But not only products. The city of Parma offers leading excellences also at institutional and infrastructural levels:
– The only one culinary high school, ALMA SCUOLA INTERNAZIONALE DI CUCINA ITALIANA (ALMA INTERNATIONAL SCHOOL OF ITALIAN CUISINE)
– SSICA (centre of excellence), Stazione Sperimentale delle Conserve
– EFSA, European Food Safety Authority
– University of Parma, Department of Food Science
– Strong provincial production centre and wide food plant design area
– Parma Alimentare, Consortium for the promotion of the agri food industry of Parma
– Borsa merci internazionale
For further information, please visit the website: www.golagolafestival.it